Our editorial process

The TechInsurance editorial process includes working with subject matter experts who stay up to date with industry trends to help generate content that provides small business owners with clear, useful insurance information that helps them protect their businesses.

Mission statement

Our primary goal is to provide business owners with clear and useful information that will help them protect their life’s work so they can focus on what's on what's most important — running their business.

Content writer speaking with subject matter expert (SME)

Our content team has several years of experience writing about insurance and financial issues, and they are further supported by internal insurance subject matter experts (SMEs).

Whether you are a new startup, a freelance contractor, or a well-established entrepreneur, we work continuously to update and improve our overall editorial process to offer resources that can guide youin making smart decisions regarding business insurance.

Analysis

We have writers, editors, producers, insurance brokers, and data analysts who closely follow industry trends and recommend useful topics. Our content puts the needs of business owners first, and they can generate from different sources:

  • TechInsurance agents and brokers take on large roles in making business insurance product recommendations, and continuously share common questions and inquiries that they receive from customers to help inspire additional articles and other content.
  • Business insurance news and trends, such as cyber security threats, pandemic policies, and severe weather events.
  • Digital content analysts who examine common search engine results to review the kind of information that small business owners want to know based on their industry or profession.

Discovery

Once a topic has been identified, our team analyzes our existing content to locate information that is already at our disposal to evaluate if any of the current information requires an update and/or if a new article should be created.

Design

Meetings are held regularly across teams in our organization to refine and refresh our ideas in order to find the best approach in covering a subject. We carefully weigh whether to draft a new post, update an existing article, create an infographic, or perhaps produce a detailed video.

Depending on the decided approach, a creative brief, outline, or storyboard will be carefully constructed as guidance for our writers and design team.

Development

Our team of writers, editors, and internal subject matter experts conduct extensive research, utilizing both internal and external resources, in order to produce content that is concise, helpful, and accurate.

For more interactive content, our content producers will work across teams or with outside vendors and designers in order to develop ideas that offer both an informative and immersive experience for our web visitors. Graphics are refined, storyboards are carefully reviewed, and video shoots are diligently scheduled.

Deployment

Once a new piece of content has been created, it goes through multiple levels of review and fact-checking cycle with both editors and SMEs. Each article, blog post, or image typically receives up to five rounds of reviews before they are finally published on our website.

A similar process is in place for our video content, with outside vendors or internal creators collaborating to produce an engaging and informative visual piece. These videos are typically then embedded on our website. In addition, infographics and other visual elements are developed to help inform more visual learners. In short, we deliver content tailored to where are customer is and how they prefer to consume it.

Partnership

TechInsurance has partnerships with several reputable nationwide insurance carriers to help provide small business owners with insurance quotes using our online comparison tool. While TechInsurance does receive commission from these companies for sold policies, recommendations are not made based on any commission.

It is our goal to maintain editorial independence in our content to help provide readers with the most helpful and accurate information possible.

Editorial Leaders

Editorial headshot of Victor Pinto
VICTOR PINTO
Senior Director, Content
Victor is in charge of content strategy and proudly leads a team of expert writers, editors, and content managers. He has led initiatives for financial companies such as JPMorgan Chase and Zurich Life, as well as organizations like Weber Grill and Gilda’s Club. Victor wakes up every day happy to know that his efforts at the company can help make the dreams of hard-working small-business owners come true.
Editorial headshot of Tom Stadler
TOM STADLER
Senior Content Manager
Tom oversees the production of written and visual insurance-based content. Previously, he spent time with Integrated Merchandising Solutions (IMS) coordinating digital B2B marketing content. Tom started his marketing career by writing for several clients, including the YMCA, Habitat for Humanity, and the Milwaukee Brewers. With a love of movies and passion for visual mediums, his goal is to produce work that can help educate, enlighten, and entertain small businesses everywhere.
Editorial headshot of Jen Matteis
JEN MATTEIS
Content Principal
Jen is an expert on small business insurance, a talented writer, and meticulous editor. She’s written and edited hundreds of articles to help inform small business owners about their insurance options. Prior to joining the team in 2018, Jen served as a senior copywriter at a digital marketing agency, and as a writer and editor for newspapers on both coasts. In her spare time, she writes fiction.
Editorial headshot of Jess Holy
JESS HOLY
Senior Copywriter
Jess is a dedicated wordsmith fluent in marketing writing, grammar and a well-placed pun. She’s put her spin on content for national brands like Big Brothers Big Sisters of America and Ulta, as well as B2B technology vendors including IBM, Lenovo and Microsoft. Jess’ favorite part of her career is using writing to positively impact others; and when she’s not writing, she’s reading a book with a hot cup of coffee.
Editorial headshot of Sophie Mir
SOPHIE MIR
Content Specialist
Sophie specializes in content development and uploading, including social media. Throughout her career, she’s created and edited a variety of deliverables, such as articles, blog posts, newsletters, reports, video scripts, webinars and white papers. Before joining the team, Sophie worked in communications at GoHealth, drafting and distributing content related to internal organizational changes and announcements.
Editorial headshot of Kate Sortino
KATE SORTINO
Content Specialist
Kate is passionate about all things related to content, marketing, and SEO. She enjoys taking complicated topics and making them delightfully readable. Kate has a background in software content marketing and has professionally written about many topics, including finance, SEO, travel, and mental health. Before becoming a full-time writer, Kate worked in social services and healthcare for over a decade. When Kate’s not sitting in front of a computer, she’s typically exploring the outdoors with her husband and puppy.
Editorial headshot of Bill Therapos
BILL THERAPOS
CMS Content Specialist
Bill is an experienced Digital Content Specialist with a strong background in content marketing, web development, and e-commerce. He excels at optimizing digital processes and enhancing customer engagement. Before joining Insureon, Bill worked with content development, implementing web pages and multimedia content across multiple CMS platforms.
Editorial headshot of Julie Watt
JULIE WATT
Content Editor
Julie writes blog posts and site content that breaks down complex topics, provides expert advice, and helps connect small business owners with the best insurance solutions. Before joining the team, Julie worked as a copywriter and content strategist for ad agencies and in-house creative marketing teams to bring brand stories to life and connect loyal consumers with quality products. She’s built and led copy teams at companies such as T.J.Maxx, Amazon, and BISSELL.
Editorial headshot of Sarah Hicks
SARAH HICKS
Senior Director, SEO
Sarah is a versatile marketer with a passion for SEO. She executes well-informed strategies aimed at driving traffic to TechInsurance.com and improving the overall user experience. Sarah's previous roles in leading global events at HP and regional field marketing at CA Technologies set the stage for a genuine love of marketing and customer engagement. When she's away from her desk, she’s enjoying the outdoors and trying to keep up with her energetic daughters.
Editorial headshot of Yulia Kronrod
YULIA KRONROD
SVP, Customer Acquisition
Yulia is an SEO powerhouse and likely the reason you found our website. Since joining the company in 2017, she’s employed a mix of data-driven SEO and content marketing strategies to accelerate business growth. Today, Yulia leads the company’s customer acquisition and marketing analytics teams. Prior to joining the company, she served as Global SEO Manager at Adobe and guided a small e-commerce shop to seven-figure success.

Learn more from TechInsurance

You can learn more about TechInsurance and the latest trends and information for small business insurance by checking out our resources and articles.

If you have any questions or inquiries about any content, products, or the company itself, please visit out our Contact Us page.