Our editorial process
The TechInsurance editorial process includes working with subject matter experts who stay up to date with industry trends to help generate content that provides small business owners with clear, useful insurance information that helps them protect their businesses.
Mission statement
Our primary goal is to provide business owners with clear and useful information that will help them protect their life’s work so they can focus on what's on what's most important — running their business.
Our content team has several years of experience writing about insurance and financial issues, and they are further supported by internal insurance subject matter experts (SMEs).
Whether you are a new startup, a freelance contractor, or a well-established entrepreneur, we work continuously to update and improve our overall editorial process to offer resources that can guide youin making smart decisions regarding business insurance.
Analysis
We have writers, editors, producers, insurance brokers, and data analysts who closely follow industry trends and recommend useful topics. Our content puts the needs of business owners first, and they can generate from different sources:
- TechInsurance agents and brokers take on large roles in making business insurance product recommendations, and continuously share common questions and inquiries that they receive from customers to help inspire additional articles and other content.
- Business insurance news and trends, such as cyber security threats, pandemic policies, and severe weather events.
- Digital content analysts who examine common search engine results to review the kind of information that small business owners want to know based on their industry or profession.
Discovery
Once a topic has been identified, our team analyzes our existing content to locate information that is already at our disposal to evaluate if any of the current information requires an update and/or if a new article should be created.
Design
Meetings are held regularly across teams in our organization to refine and refresh our ideas in order to find the best approach in covering a subject. We carefully weigh whether to draft a new post, update an existing article, create an infographic, or perhaps produce a detailed video.
Depending on the decided approach, a creative brief, outline, or storyboard will be carefully constructed as guidance for our writers and design team.
Development
Our team of writers, editors, and internal subject matter experts conduct extensive research, utilizing both internal and external resources, in order to produce content that is concise, helpful, and accurate.
For more interactive content, our content producers will work across teams or with outside vendors and designers in order to develop ideas that offer both an informative and immersive experience for our web visitors. Graphics are refined, storyboards are carefully reviewed, and video shoots are diligently scheduled.
Deployment
Once a new piece of content has been created, it goes through multiple levels of review and fact-checking cycle with both editors and SMEs. Each article, blog post, or image typically receives up to five rounds of reviews before they are finally published on our website.
A similar process is in place for our video content, with outside vendors or internal creators collaborating to produce an engaging and informative visual piece. These videos are typically then embedded on our website. In addition, infographics and other visual elements are developed to help inform more visual learners. In short, we deliver content tailored to where are customer is and how they prefer to consume it.
Partnership
TechInsurance has partnerships with several reputable nationwide insurance carriers to help provide small business owners with insurance quotes using our online comparison tool. While TechInsurance does receive commission from these companies for sold policies, recommendations are not made based on any commission.
It is our goal to maintain editorial independence in our content to help provide readers with the most helpful and accurate information possible.
Editorial Leaders
Learn more from TechInsurance
You can learn more about TechInsurance and the latest trends and information for small business insurance by checking out our resources and articles.
If you have any questions or inquiries about any content, products, or the company itself, please visit out our Contact Us page.